E-Mail marketing programs are the "high tech" equivalent of direct mail. They put your message into the hands (really on the computer screens) of your target audience. Your e-mail message should be interesting, useful and fun. By creating a compelling message and sending it regularly to your target audience, you stimulate sales and interest in your business. You can use e-mail marketing programs to:

• Present special offers or pricing
• Provide useful, unique information
• Tickle customers to go to your website
• Introduce new products or services
• Lighten the mood with jokes or entertainment related to your business
• Encourage your recipients to "refer a friend" (called viral marketing)

Types of E-Mail Marketing

There are two main types of e-mail marketing programs: opt-out and opt-in.

"Opt-Out" marketing is designed very much like direct mail. In this type of program, you send your e-mail message to a large audience using an e-mail list obtained from an outside source or from your historical records. The client didn't ask for the information, but you give them the option to opt-out of your mailing list.

"Opt-In" marketing involves using an e-mail list from people who request (i.e. opt-in) to be on your mailing list. These requests usually come from your website or can be requested off-line.

Advantages of E-Mail Marketing

• Low Cost (No Postage)
• High Response Rates (Especially With Opt-In Programs)
• Reach New Customers
• Stay Connected With Current Customers
• Quick (No Delay For Printing & Mailing)
• Customize Your Message For Different Types Of Customers

How Can Leney Consulting Group Help Me With E-Mail Marketing?

LCG can manage your e-mail marketing program from start to finish. Services include:

• Modifying your website to accept "opt-in" registrations
• Manage your e-mail marketing lists, including requests to be removed from list
• Obtain "opt-out" e-mail lists for use with broadcast e-mail messaging
• Develop compelling marketing e-mails (high impact, colorful, effective)
• Manage the transmission of e-mail programs