Leney Consulting Group (LCG) offers a customer survey package as a highly effective and inexpensive business tool to identify opportunities for improving services. Unlike open-ended surveys, which are difficult to measure, Leney Consulting Group uses proven GAP survey methodology.

GAP surveys have two sets of questions - one asking expectations and one asking perception. The GAP measurement is the difference between what customers expect and what they feel they have received. GAP surveys are measurable and identify specific areas of improvement or opportunity for revenue.

The GAP technique measures:

• What customers expect from you and your business
• What services your customers consider important
• Your customers’ perception of your performance

LCG’s Customer Survey Package includes the following:

• LCG develops the customer survey based on your individual business’ needs
• Print or electronic survey tool
• We use your customer mailing list and/or email list (alternatively you can hand surveys out to your customers, if more appropriate)
• Collection of survey results (mailed to our offices or you can collect locally & send to us)
• LCG will consolidate and analyze data
• LCG will report results with recommendations